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How to build seamless omnichannel experiences with MuleSoft

These days, the entire shopper journey — from awareness and acquisition to transaction and service — has been completely disrupted.Consider today’s consumer, who is always on the go and often on a mobile device. She may…
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How retailers use APIs to reinvent shopping

The retail industry is undergoing a massive change due to technology. In Asia, online retailers are flourishing because of their ability to target consumers anytime, anywhere, and across international borders. However, many traditional retailers…
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The power of connectivity in retail

Retailers have long understood that ‘knowing the customer’ is crucial for maintaining loyalty and standing apart from the competition. Today, in the age of Amazon, it’s more critical than ever for retailers to access and…
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3 key factors to developing Your omnichannel strategy

It is a common misconception that omnichannel is a matter of connecting system A to system B to create a new mobile app or bring the latest channel online. Today, omnichannel is about becoming channel-agnostic. And if there is one thing the…
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The future of digital retail

The retail landscape is becoming increasingly competitive, with Amazon repeatedly disrupting the industry. It can seem like the retail industry is in crisis; what is actually happening, though, is that the retail industry is undergoing some…
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Why retailers must embrace the ‘Integration of Things’

ECommerce is thriving in the UK. According to IMRG, £133 billion was spent online in 2016—a number expected to increase by 14 percent this year largely due to sales made on smartphones. As a result, traditional retailers need to…
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Retail supply chains in the age of Amazon

Have you ever thought about what goes on behind the scenes when you buy something in a store or online? How was the product designed, built, packaged, shipped, and delivered to the point of purchase?   Welcome to the retail supply chain.…
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Why APIs are key to omnichannel retailing

Digital technology has transformed the retail industry over the past decade. The rise of eCommerce is at the centre of these changes, presenting both a major opportunity and a threat for retailers. Retailers of all shapes and sizes now require…
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Retail channel obliteration

In retail, you often hear the word “channel” when describing how products are delivered to the customer. But actually, a channel is a bit more involved. A retail channel is the end-to-end set of locations, processes, and technologies…
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5 key takeaways from NRF

“I don’t think retail is dead. Mediocre retail experiences are dead;” this statement from Warby Parker co-founder Neil Blumenthal certainly rang true at the NRF 2018: Retail’s Big Show.In fact, the retail industry was…