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Four key takeaways from NRF 2020

This year’s National Retail Federation (NRF) Conference made it clear that retailers must continue to focus investment on delivering seamless, omnichannel experiences for customers while simultaneously improving operational efficiencies.…
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NRF 2020: Learn about headless commerce with MuleSoft and Commerce Cloud

Consumers who use multiple channels to shop spend 9% more when they come into the store. In fact, 73% of today’s consumers use more than four channels to complete their shopping journey. But how can retailers create and deliver a consistent…
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Why digital retail is like online dating

When it comes to online dating, it’s all about how you present yourself. Your profile needs to speak to who you are and send the right signals to help the dating site match you with someone compatible. Having an appealing online profile…
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EDI with an API-led approach

When EDI first came into use, supply chains were simpler, with a limited number of suppliers. Now, thanks to globalization and specialized manufacturing, there might be hundreds of suppliers in a supply chain. And, as prices change, businesses…
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How to build seamless omnichannel experiences with MuleSoft

These days, the entire shopper journey — from awareness and acquisition to transaction and service — has been completely disrupted. Consider today’s consumer, who is always on the go and often on a mobile device. She may…
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How retailers use APIs to reinvent shopping

The retail industry is undergoing a massive change due to technology. In Asia, online retailers are flourishing because of their ability to target consumers anytime, anywhere, and across international borders. However, many traditional retailers…
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The power of connectivity in retail

Retailers have long understood that ‘knowing the customer’ is crucial for maintaining loyalty and standing apart from the competition. Today, in the age of Amazon, it’s more critical than ever for retailers to access and…
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3 key factors to developing Your omnichannel strategy

It is a common misconception that omnichannel is a matter of connecting system A to system B to create a new mobile app or bring the latest channel online. Today, omnichannel is about becoming channel-agnostic. And if there is one thing the…
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The future of digital retail

The retail landscape is becoming increasingly competitive, with Amazon repeatedly disrupting the industry. It can seem like the retail industry is in crisis; what is actually happening, though, is that the retail industry is undergoing some…
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Why retailers must embrace the ‘Integration of Things’

ECommerce is thriving in the UK. According to IMRG, £133 billion was spent online in 2016—a number expected to increase by 14 percent this year largely due to sales made on smartphones. As a result, traditional retailers need to…