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How to build seamless omnichannel experiences with MuleSoft

These days, the entire shopper journey — from awareness and acquisition to transaction and service — has been completely disrupted.Consider today’s consumer, who is always on the go and often on a mobile device. She may…
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3 key factors to developing Your omnichannel strategy

It is a common misconception that omnichannel is a matter of connecting system A to system B to create a new mobile app or bring the latest channel online. Today, omnichannel is about becoming channel-agnostic. And if there is one thing the…
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Why APIs are key to omnichannel retailing

Digital technology has transformed the retail industry over the past decade. The rise of eCommerce is at the centre of these changes, presenting both a major opportunity and a threat for retailers. Retailers of all shapes and sizes now require…
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Retail channel obliteration

In retail, you often hear the word “channel” when describing how products are delivered to the customer. But actually, a channel is a bit more involved. A retail channel is the end-to-end set of locations, processes, and technologies…
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How to Build a Golden Customer API

Larry Ellison once said that a “CRM provides a 360-degree view of your customer, provided you don’t care about getting paid.” This quip was intended to ward off new threats to the dominance of ERP. Many organizations, having…
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Webinar: Creating Omnichannel Brand Experiences with New York & Company

If there is one takeaway from our Connected Consumer Report, it’s this: customers demand and expect a tailored omnichannel experience across every touchpoint with a company.However, the majority of customers are not getting this experience.…
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Why open a brick and mortar store? It’s all about the data.

Last month, Amazon announced it would open its second bricks-and-mortar bookstore in San Diego. Its first physical bookstore opened last year in Seattle, setting off a flurry about what that meant for the online retail giant and the future of…