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Mobile wins the digital stakes on Melbourne Cup day

It’s the race that stops Australia. TAB claims they handle 3000 transactions per second at the peak of the betting splurge – across desktop and mobiles in all parts of the country. You can imagine, preparing for peak digital performance…
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When mobile friendliness defeats mobile performance!

Recently, someone asked me the following question: “Can you explain to us why the same page, optimized to be mobile friendly, takes 4.5 seconds to open on the desktop Chrome browser, but takes almost 15 seconds on the mobile Chrome browser”.…
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The Big Game 2016: Live Blog Coverage

UPDATE: February 8th, 2016 5:00pm UPDATE: February 7th, 2016 10:24pm That’s the game!  Congratulations to the Denver Broncos.  So the results for the web site performance for advertisers during the game are in as well.…
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Going Mobile: Adopting a “mobile-first” strategy

Back in the days when smartphones began to dominate the market, customers started to access information on-the-go — emails, weather, news, sports etc. Many companies — including Walgreens –realized the need to address the specific…