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Frictionless retail: A pandemic imperative for IT

For most who work in the retail sector, the pandemic has been an unwelcome test of our ability to cope with disruption. Shops closed, shifting apparel and home goods shopping to online marketplaces. Dining out became eating in; restaurants pivoted…
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Abandoned Shopping Cart – Minimizing Errors, Maximizing Revenue

There are many reasons why people abandon shopping carts. Putting aside pricing, shipping, stock, or simply changing your mind, performance issues are significant proportion of why people don’t check out. We’ve all experienced the ‘checkout…
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InsurTechs and incumbents: Betting together on digital business

The insurance industry may have come later to digital transformation than others, but —led by incumbents—it is rapidly shedding its reputation of marginal customer satisfaction. Today, over 1,500 InsurTech start-ups operate globally,…
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Digital Business Analytics: Accelerating your dashboard journey

We introduced Dynatrace’s Digital Business Analytics in part one, as a way for our customers to tie business metrics to application performance and user experience, delivering unified insights into how these metrics influence business…
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Optimize your marketing campaign investment by leveraging BizDevOps

Marketing campaign failure because of people not working together internally, and customers left behind with a terrible experience, is more common than you think. And throughout my career, it’s something I’ve seen time and time again. The…
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Building a responsible data capture policy

If comic books (and subsequent movies) have taught us nothing else, it’s that “with great power, comes great responsibility.” Data capture is a powerful way to add business context, but it must be used responsibly. The addition…