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How IoT can enhance customer experiences

Rather than following a one-size-fits-all approach, the most successful businesses are rapidly tailoring offerings for customers in real time.The internet of things (IoT) has emerged as an effective method for providing real-time value. Across…
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3 steps to unlock connected customer experiences in insurance

The insurance industry is operating in an age of radical disruption. Traditional insurers are no longer safe, with insurtechs challenging incumbents to rethink their business and operating models.  The diversification of product offerings…
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Top 3 insights on building a connected customer experience

Customer experience is a key competitive differentiator for businesses across industries––from retail to banking. Every part of the business has an important role to play in delivering unique customer experiences; which is why…
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CIOs, here are the 3 secrets to building a great customer experience

Customer behavior is changing, and expectations are now higher than ever. Successful organizations across various industries recognize that a customer-centric approach is necessary for competitive differentiation. The ability to provide innovative…
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Uncovering performance problems in Marketo landing pages

Like many marketers, at Dynatrace we use Marketo for our marketing automation and lead generation. Our pages are based on a set template that any of our global marketers can edit and dynamically publish. Here is an example:Being a digital…
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Session Replay: bullet-proof strategy for customer support

If a picture is worth a thousand words, then what is a video worth? Well…the exact amount to win your case—and nowhere is this more true than in the realm of Customer Support. In any given transactional website, typically users…
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Real-time, all the time and the impact on customer experience

We all seem to take it for granted now. We go to a retailer’s website or mobile application. We click on the product we want. Instantly, we have access to inventory levels, expanded product descriptions and specifications, what other people…
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How ASICS delivers new eCommerce experiences faster

The retail industry continues to adapt to changing customer expectations and connecting to the modern customer through digital channels. Today, 79% of Americans shop online and expect a compelling customer experience across channels. In fact,…
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Why CIOs must look beyond mobile and embrace all digital channels

Businesses today are going through radical digital transformation in an attempt to create better customer experiences. From mobile to Facebook Messenger to connected home devices, customers today engage with businesses through a variety of digital…
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How to Build a Golden Customer API

Larry Ellison once said that a “CRM provides a 360-degree view of your customer, provided you don’t care about getting paid.” This quip was intended to ward off new threats to the dominance of ERP. Many organizations, having…