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Using APIs to build a single view of customers

The pace of change in customers’ expectations in an always-on, always-connected world has never been higher. We’re living in a world where customers have on average three connected devices, spend about four hours a day on their phone…
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Using APIs to build a single view of customers

The pace of change in customers’ expectations in an always-on, always-connected world has never been higher. We’re living in a world where customers have on average three connected devices, spend about four hours a day on their phone…
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Creating a customer 360 with MuleSoft and Azure Data Lake Store

As companies embrace omnichannel strategies, achieving a 360-degree view of their customers has become increasingly challenging. Customer 360 is a continuous discipline around delivering a reliable view of their customers and relevant attributes…
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Why organizations struggle to build a 360-degree customer view

Imagine that retailers, banks, and hospitals can access all data about their customers through a single interface––the data might include the last product a customer purchased (retailers), their financial information (banks), or…
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How ASICS delivers new eCommerce experiences faster

The retail industry continues to adapt to changing customer expectations and connecting to the modern customer through digital channels. Today, 79% of Americans shop online and expect a compelling customer experience across channels. In fact,…
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How to Build a Golden Customer API

Larry Ellison once said that a “CRM provides a 360-degree view of your customer, provided you don’t care about getting paid.” This quip was intended to ward off new threats to the dominance of ERP. Many organizations, having…