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What is digital experience?

A digital experience is when a user has an interaction with a digital touchpoint provided by an organization. A digital touchpoint may be a mobile application, a website, a SmartTV app, an ATM, an airport check-in kiosk or similar. The most…
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InsurTechs and incumbents: Betting together on digital business

The insurance industry may have come later to digital transformation than others, but —led by incumbents—it is rapidly shedding its reputation of marginal customer satisfaction. Today, over 1,500 InsurTech start-ups operate globally,…
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A Dynatrace champions guide to get ahead of digital marketing campaigns

I bet you’re asking yourself – “Why should I as a technology person care about marketing?”, here are a few reasons why; if you’re running a public website that your marketing is promoting, you have marketing campaigns…
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Optimize your marketing campaign investment by leveraging BizDevOps

Marketing campaign failure because of people not working together internally, and customers left behind with a terrible experience, is more common than you think. And throughout my career, it’s something I’ve seen time and time again. The…
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BizDevOps and Breaking Down Silos: How to make the push for more agile, self-driving IT

There was a lot to talk about and announce at Perform this year, but there were few things I was more excited to talk about on Mainstage last week than how Dynatrace is enabling our customers on their journey to achieve self-driving IT. There…