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Let customer experience drive your API strategy

As more business people become exposed to the API economy – the idea of turning business capabilities into APIs that are subsequently monetized in some way – they often race to the most obvious question: What should my strategy…
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A practical guide to winning in the API economy

When an organization uses APIs to build new products, new business channels, and new business models in ways that ultimately produce new revenue or other measurable value, that organization is often said to be “monetizing its APIs.”In…
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Have you had your Bezos moment? What you can learn from Amazon

When people and companies grow wildly successful, we often forget that they have the same number of hours in the day as everyone else. Yet, we often find ourselves speculating, how do they do what they do…and how do they do it so well? For…
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Why APIs are Not Like EDI, UML, and Other IT Fads

Today, APIs are an important part of how organizations conduct business––from internal APIs that streamline business processes to public APIs that generate revenue for organizations. The rising value of APIs raises the question:…
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How Unilever is embracing API transformations

Unilever is a company that houses some of the world’s largest consumer brands such as Lipton, Vaseline, and Dove. With its large and ever expanding portfolio of products, it becomes an increasingly difficult process to integrate systems…